Publicize vs. “advertise” or “market your practice” |
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Look at useful examples
(cf.aasect.org) |
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| Step 1: Domain names: reserve your name NOW! |
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| Step 2: Find a web designer |
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Professional design firm
- CyberSytes www.cysy.com ($75/hr plus hosting)
- Alice Swanson ($50/hr) aswanson@mindspring.com
- Look at sites you like, then contact designer
- Outline your site
- Get estimate
- Stress SEO – do not use dynamic database approach
- Learn how, it’s not hard (it is time-consuming!)
- Use Dreamweaver or Frontpage
- Take a class
- Buy cheap software from www.journeyed.com (discounts for faculty, students, staff of educational institutions – up to 75%)
- Don’t use templates
- Locate student/amateur enthusiast
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| Step 3: Conceptualize your website |
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| Step 4: Drive traffic to your site |
- How Search Engines work
- Install Google tool bar – importance of Page Rank
- Search Engine Optimization: on-page features
- Keywords
- Title tag – page title in blue at top of page
- Meta description tag – description of site that appears on SERP (Search Engine Results Page)
- Meta keywords tag – list of keywords on page for search engine to highlight
- Headings
- Static, not dynamic HTML
- Continually add content to your site
- Articles – recycle previously used material
- www.Ezinearticles.com (publish yours and find others you want to use – free exchange) Each published article includes a link to your site.
- Information, FAQs, Bibliographies, Reading Lists
- RSS feeds
- Google news http://news.google.com
- Newsletters
- Blogs
- Search Engine Optimization: off-page elements
- Linking strategies
- Link exchange
- Get universities and other large organizations to link to you
- Post articles – they get wide utilization by content-hungry websites
- www.Ezinearticles.com (publish yours and find others you want to use – free exchange) Each published article includes a link to your site.
- Examples of wide distribution of posted articles:
- Self-Growth.com (largest self-help site - get a free link to your website) http://www.selfgrowth.com/submit-website.html 750,000 visitors/month; 950,000 subscribers to newsletters. They want content and are eager to publish your articles – and link to your site.
- Press Releases – include a link to your site
- Directory listings
- The Open Directory Project is the largest, most comprehensive human-edited directory of the Web www.dmoz.org
- AASECT http://www.aasect.org/directory.asp (PR=2)
- Other professional organizations you belong to (APA, AAMFT, NASW)
- Don’t pay services that offer to sign you up with all the search engines…
- Pay per click advertising
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| Generate revenue from your site |
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| Picture sources |
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| Gimmicks |
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| Search Engine Optimization Resources |
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